Celebrity chef Ed Halmagyi did not mince words in his column this week, slamming the Paleo diet as nothing more than a “fad” with “absolutely no merit”.
He also described it as “confidence scam” and a “vaudevillian distraction”.
“Just because we’re rich enough in Australia of 2016 to indulge in this kind of silliness does not make us better people, some might suggest it’s quite the opposite,” Halmagyi wrote for News Local.
Halmagyi, perhaps better known by his moniker “Fast Ed”, is known for making simple family-friendly cuisine, so we get the feeling he doesn’t have a whole lot of time for activating his almonds.
Ed cooking up some very un-Paleo pasta. Source: Facebook
"There’s only so much deliberate misdirection I can stand before I need to say something," he says of Australia's thriving "clean eating" industry.
"Yes, eating less processed food is good for you. But that’s it — the sole and singular positive. The rest is nothing more than baloney."
The Better Homes and Gardens presenter then goes on to dissect the diet, one "lie" at a time.
The Paleo diet, short for Paleolithic diet, is based on foods presumed to have been eaten by humans' Paleolithic ancestors and chefs like Pete Evans have made a mint by spruiking it.