beauty

TRIED & TESTED: The buzzy lip plumping product you're seeing everywhere right now.

Mamamia’s Tried and Tested series is your review of the latest products to hit our desks in beauty, health and wellness. You won’t find any #sponsored content here, just honest, relatable and independent advice. This week, Senior Beauty Writer Erin Docherty road tested the Dr Naomi ApocaLips Lip Plumping Treatment.

As someone with lips the size of actual shoelaces, lip plumping treatments get me a little bit (very) excited. Why? Because they're the easiest way to add shape and volume to your lips, without going down the injectable route.

These days, lip plumping formulas are galaxies away from the pepperminty 'lip venom' ones you used to slather on in high school. They were sticky. Felt like ant bites. Made your lips sore.

Now, there are loads of snazzy formulas out there (looking at you Dior Addict Lip Maximizer), so when Dr Naomi's ApocaLips Lip Plumping Treatment, $89, landed across my desk (YES, it came with a giant kissy lips balloon - silly question) I was intrigued to see how it stacked up to others.

Watch: Hacks to keep your lipstick on your face. Post continues below.


Video via Mamamia

And because you're probably seeing this little pink syringe-esque packaging pop up everywhere on your social feed, I thought I should share some of my thoughts with you. Are you keen? Yes?? Good.

Here are my honest thoughts on the new Dr Naomi ApocaLips Lip Plumping Treatment.

Wait. What is Dr Naomi ApocaLips Lip Plumping Treatment?

Good question. Important question. In a nutshell, it's basically a liquid lip treatment that promises to hydrate and plump your lips. 

It comes in an innovative pink 'syringe' packaging - you simply push the bottom of the product to dispense (there's also a lock, so you're able to toss it in your bag without worrying about spillage).

At $89, it is *definitely* on the spendier side of lip treatments - she's no run-off-the-mill lip balm. But! It also comes with a lot of lovely promises.

So, what does this pink syringe-like treatment actually do?

Intrigued?

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ApocaLips is full of plumping peptides and lip hydrators and promises to dish out some extreme volumising action that'll last for more than, like, two seconds.

It's also formulated with ingredients like vitamin E, shea butter and cucumber oil, to hydrate and nourish the lips.

So, it not only makes your lips look plump but also claims to smooth and condition them at the same time.

Sounds pretty good, yeah?

So, how did you go with it?

Okay. According to the instructions, you're supposed to use it one to two times a day, slowly building your tolerance up to a maximum of three times per day. 

I didn't read the packaging... so used it three times in one morning.

¯\_ (ツ)_/¯ 

First off, the tingle is NO JOKE. It lasts around 15-20 minutes. It's not super uncomfortable - but there's definitely a noticeable stinging/burning sensation.

The formula itself has a thicker texture than I expected - which, as someone with perpetually dry lips, is always a good time. 

Just to give you an idea, here's what it looks like slathered on my hand:

Thicc.

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It applies smoothly and is the kinda formula that instantly feels nourishing on your lips. I found the finish to be beautifully non-greasy and non-sticky - which is a major plus (I HATE wind, hair and sticky lip products). 

I'm not much of a lipstick gal (too lazy), but it sinks in wonderfully, so I'd say you could 100 per cent go over the top with a cute lip colour and not worry about everything slipping off.

As for the results, after about 15 minutes my lips definitely looked plumper and more voluminous - but not in a way that looked like I was having an allergic reaction, y'know? Just the right amount of plump.

Here's what I looked like before and after:

Plumper, no?

Should I buy it?

I really liked this product because I found it way more nourishing and hydrating than other lip plumping treatments on the market. 

My lips genuinely felt smoother and more hydrated with this slathered on them. Just on the stinging front - you do build up a tolerance to it. Still stingy, don't get me wrong - just probably not as hectic the first time you applied it.

While it's definitely on the spendy side, I do think it lives up to its promises. While I can't speak to long-term results (I've only been using it for a week), upon each use my lips looked plumper, felt smoother and more hydrated and I really enjoyed the fun packaging. 

If you're into lip plumping products, I'd recommend giving this one a whirl.

Would you try Dr Naomi's ApocaLips Lip Plumping Treatment? Share your thoughts with us in the comment section below.

Feature image: Supplied/Erin Docherty