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Dr Andrew Rochford is "completely broken" by his son being bullied over his appearance.

“As I write this, I cry…When Archie comes to me and says he’s being called a ‘f***ing ranga’…I am broken…..completely broken.”

These are the words of Dr Andrew Rochford, who says he is “done” with those who bully his 10-year-old son Archie over the colour of his hair.

In an emotional post on Instagram, Rochford said that those who criticise someone based on something they cannot change are “no better than a racist or a homophobe”.

This is my son Archie. He is 10. And I wouldn’t normally share something like this, but I HAVE too…. I can’t hold this in anymore. He is the most beautiful boy you could ever meet. He cares about everyone, …. genuinely…. with every bit of his heart. I have tried to teach him the importance of treating others the way you want to be treated, it’s a simple idea, and I could never have expected him to care so much about those words. If you fall, he will pick you up..if you’re sad, he will try to make you smile..if you cry, he will hold your hand. And as I write this, I cry. You can see my beautiful boy has red hair…. beautiful red hair….He didn’t choose his hair…. he can’t change his hair….and he should not have too. The first time he told me he was being bullied because of his hair I encouraged him to ‘be strong buddy, you’re amazing’ ,and they are just going for the ‘easy target’….But when he comes to me and says he’s being called a ‘fucking ranga’ TARGETED for something he cannot change, I am broken…..completely broken. He is brave and strong and a far better person than most, and he tells me ‘ don’t worry Dad, I’m fine’ . But I’m not ..not at all….I’m sick of the hypocrisy & intolerance. I. AM.DONE. To ALL who think it’s ‘funny’ to discriminate and bully someone for something they CANNOT change….you are no better than a racist or a homophobe. You throw it out there in an attempt to seem witty or clever, you are NOT. You are as shallow and ignorant and PATHETIC as all the other narrow-minded bigots that inhabit our beautiful planet. So take a fucking long hard at yourself..because if you perpetuate victimisation in your house, or your workplace or on a stage or the radio or television….YOU are the problem…YOU! The sad 13 yr old boys that are picking on my son, weren’t born so horrible, they have learnt from you. And to all the gangly kids, the kids with big ears, the ones born in different countries, or with different coloured skin, a different way of speaking, or different ANYTHING that you can’t change..I am here for you..100 percent. I will fight for you, just as I will fight for Archie….because ALL of this has to end.

A post shared by Dr Andrew Rochford (@drandrewrochford) on

“You are as shallow and ignorant and PATHETIC as all the other narrow-minded bigots that inhabit our beautiful planet,” he wrote.

“So take a f***ing long hard look at yourself…because if you perpetuate victimisation in your house, or your workplace or on a stage or the radio or television….YOU are the problem…YOU!

“The sad 13 yr old boys that are picking on my son, weren’t born so horrible, they have learnt from you.”

Gotta fly Bye … ???????? #india #healthcare

A post shared by Dr Andrew Rochford (@drandrewrochford) on

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In an interview with WSFM’s Jonesy & Amanda this morning, Dr Rochford said his post came after he “reached a point” where he could no longer stay silent about his son’s situation.

“He’s avoiding getting the bus, his mate who’s short is being picked on for being short, the two of these kids have to change the way they get home, because [they are] just continually targeted,” he said.

Of his harsh words, Dr Rochford said he was always confused that society “are so quick to bang the drum for the obvious discrimination” but were quick to dismiss this type of discrimination.

LISTEN: A high schooler’s book collates letters from famous Australians to their teenage selves.

“If we accept victimisation or harassment of another person based on something that is different about them, then it doesn’t matter if it’s gender, sexual orientation, age, race, religion, none of that matters because it’s all actually the same thing,” he said.

“I see and hear the ‘ranga’ jokes that people think are funny. The problem is, not being a redhead, not having that said to you, you actually don’t get the right to decide whether that’s a funny term or not.”

He said he believed that kids were not to blame for their behaviour, and instead “absorb the idea of focusing on the difference in another person” from adults in their life.

If you are being bullied and need someone to talk to, you are encouraged to contact BeyondBlue on 1300 22 4636. Children can also find helps at Kids Helpline on 1800 55 1800.