Dave Hughes failed to recognise his own daughter live on-air. It didn't go down too well.

Comedian and radio presenter Dave Hughes is feeling a little bit sheepish after failing to recognise the voice of his seven-year-old daughter Sadie when she called into his show.

It all went down as he and co-host at Hit Network, Kate Langbroek, were running their regular segment Freaky Facts yesterday afternoon.

The game sees kids ring the show to share three unusual facts and, yesterday, a girl who called herself ‘Kelly’ rang into let listeners know:

“The name Jessica was created by Shakespeare; You can’t snore and dream at the same time; And in Japan it’s good luck if a sumo wrestler makes your baby cry.”

A post shared by David Hughes (@dhughesy) on Oct 28, 2017 at 10:40pm PDT

She wasn’t done.

When Langbroek asked if she had any more facts, ‘Kelly’ replied: “Yeah, I’ve got one really Freaky Fact. I’m not Kelly, I’m actually Sadie.”

And… Silence.

After a moment, Hughes, 47, told listeners: “I had no idea. I didn’t recognise my own daughter’s voice!”

LISTEN: In defence of parents who yell… Post continues below.

Speaking later to News Corp, Hughes said he was “blindsided” and still “couldn’t believe it”.

“I could not believe that I’d spent five minutes talking to a child without realising it was one of mine,” he said. “And she didn’t even put on a fake voice.”

Hughes joked his wife, Holly, was severely unimpressed. “She thinks it’s a prime example of me not spending enough time at home.”

He and Holly have been married since 2006 and have three children together, Tess, 5, Sadie, 7, and Rafferty, 18.