We make no secret of our agenda to promote diversity across the images we see in magazines and advertising here at Mamamia, but not even we saw this one coming.
The new face of fashion is Moffy (also known as Brunette Moffy); a regular girl who has landed the cover of Pop magazine’s Spring/Summer 2013 issue, which dubbed her “The Face.”
She has the typical measurements of a model; height (5’8″) and figure (32-26-36) but has one distinguishing feature no other working model has: strabismus.
The eye condition is more commonly known as crossed eyes, and it’s the reason why Pop magazine’s photographer Tyrone LeBon and editor Max Pearmain decided put her on the cover.
“We chose to shoot her because we had recently shot with models and wanted a change,” said photographer Tyrone LeBon told The Daily Mail. “Moffy had never been photographed for a magazine and it’s always exciting to work with someone when there is uncertainty about how it might work out.”
Moffy has now been signed by Storm, the prestigious modelling agency who also represent top models Kate Moss, Cara Delevingne, Victoria’s Secret Angel Behati Prinsloo and Aussie androgynous model Andrej Pejic. In other words: she’s kind of a big deal.
While some industry insiders are hailing this move as a promising sign that the fashion industry is finally extending it’s narrow definition of beauty, others aren’t holding their breath that fashion designers will look at Moffy and suddenly be inspired to hire models of different sizes and shapes.
Either way, you have to applaud Storm for pushing the boundaries by representing “unconventional” models like Moffy, Andrej Pejic and the “Curve” models on their books.
What do you think of Moffy’s photoshoot?
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