beauty

Finally, diversity in beauty advertising.

It seems like it wasn’t that long ago I was writing about how the new face of fashion was 10 years old, and now I’m happy to report that trend is, finally, swinging the other way.

Makeup brand NARS Cosmetics have chosen the new face of their brand, and it’s not a prepubescent model, it’s not even a model in her 20s or 30s, it’s 68-year-old British actress Charlotte Rampling.

The brand is celebrating their 20th anniversary, and creator and founder, Francois Nars, revealed Rampling was chosen to celebrate the milestone as she’s a longtime muse of the makeup guru.

“She is a natural beauty that feels strong, yet relatable,” he told WWD.

“Charlotte’s ability of transformation is unparalleled. Whether captured in pieces of artwork, through the lens of a magazine photographer or on film and the big screen, she had an amazing power to encompass a character.”

The campaign, to be shot in black and white by Nars, won’t be released until September to coincide with the anniversary.

As the saying goes, it takes three to make a trend.

And if you add this to the tally of older models like 70-year-old Catherine Deneuve, 64-year-old Lauren Hutton, 65-year-old style icon Linda Rodin and Advanced Style’s Ari Seth Cohen fronting campaigns for brands like The Row, Louis Vuitton and Karen Walker and we’ve got more than a trend, we’ve got a real step forward for diversity.

Next up? More ethnic, disabled and women above a size zero please.

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