reality tv

"They have loads of talent." I'm a Celeb's Charlotte Crosby fiercely defends influencers.


On Sunday night’s episode of I’m A Celebrity… Get Me Out Of Here!, Charlotte Crosby delivered a fierce defence of “influencers” after her fellow campmates called it a talentless job.

Charlotte, who considers herself an influencer after gaining a following while on Geordie Shore, fought back immediately when comedian Nikki Osborne said you “don’t need any talent” to be an influencer – a job that requires you to build a following on social media and then sell your power to influence your followers to companies.

“You do! You need a lot talent to be a good influencer,” Charlotte, 29, responded.

“You think?” Nikki questioned.

“Oh, 100 per cent. Not anyone can be a good influencer,” Charlotte explained. “A good influencer is the difference between selling out stuff for a business, or another influencer not even making the business any money.”

Watch this exclusive snippet from tonight’s episode of I’m A Celebrity… Get Me Out Of Here, where Charlotte Crosby defends influencers.  Post continues below. 

Video by Network 10

Former Married At First Sight star Ryan Gallagher also critiqued the profession, asking: “Influencing what? It’s advertising.”

“For brands and businesses, influencers are so important you don’t understand,” Charlotte responded.

In a piece to camera, Nikki laughed, “I wish I’d never said anything! I literally just threw myself under a bus then.”


“I’m just sticking up for the influencers,” Charlotte continued. “I think a lot of people are quite jealous of the influencers as well. I’ve been judged all of my life from Geordie Shore, and its always from the same category of people. The middle-aged people that wished they would have done it themselves.”

“Like, get over it. Join the revolution,” she added.

“An influencer does five jobs at once: stylist, researcher, find locations… they do all of that, and all by themselves. They have loads of f*cking talent.”

Ryan added that he finds “90 per cent of them are so self-indulgent.”

“Well that’s not very nice,” Charlotte responded.

who is charlotte crosby
Charlotte Crosby and Ryan Gallagher. Image: Channel 10.

Nikki eventually conceded, admitting the job of an influencer does require talent, before adding that Charlotte is "more powerful that the entire Australian marketing network combined."

Charlotte gained fame on Geordie Shore, a UK reality television series that follows single strangers as they socialise in a share-house in Newcastle, England.

The now 29-year-old entered the house in 2011, on the first season, as it became an international phenomenon.

She has since been on a slew of other reality series such as Ex On The Beach, Just Tattoo of Us and, more recently, has been the star of her own MTV reality show, aptly named The Charlotte Show.

She regularly does deals with clothing brands on her Instagram, indeed making her an influencer – and a highly successful one at that, with over seven million followers.

Charlotte has been making waves in the I'm A Celebrity jungle, as her raw and vibrant personality has shined.

She has formed a special connection with fellow contestant Ryan Gallagher. The two have kissed in the jungle, however, Charlotte has shared her hesitations about being in another relationship so quickly after her recent breakup with another reality TV star in the UK.

Feature Image: Channel 10.

To watch tonight’s full episode of I’m a Celebrity… Get Me Out of Here, tune into Channel 10 at 7:30pm.

Are you watching I’m a Celebrity… Get Me Out of Here? Who’s your favourite contestant? Tell us in a comment below.

For more on this topic:

For more celebrity news, sign up for our "Mamamia Celebrity" newsletter. The best entertainment stories of the day to help you unwind.