Tell us a bit about your business. How did it start and what does your Ladystartup do?
My business, Loving Loudly, is a gift box business aimed at people and their loved ones who are struggling through mental health issues in both a home and hospital setting. Our gift boxes are aimed at giving the receivers tools and gifts to keep them busy. I came up with the idea after suffering through my own mental illness and after receiving a lot of chocolate and flowers. I felt like there was a better way to give and receive support.
What were you doing before you went into business for yourself?
I have been a stay at home mum for nearly ten years, prior to that I worked as a beauty therapist.
What made you want to start your own business?
I’ve never really thought about starting my own business but I saw a need in the way in which we communicate, destigmatise and show support within the mental health community. I wanted to give back to the mental health community as a thank you for supporting me in my mental health journey, but also find good in my disease.
How did you come up with the name?
Funnily enough, I came up with the name after seeing a meme saying we should love loudly. It clicked immediately in my mind and there was no other name that fit as cleanly as this.
Describe the staff/ownership structure of your Ladystartup.
My staff include me, myself and I. However in busy periods I have a great village that volunteer their time, if not to help with Loving Loudly to help with my family and keeping the household running. On the IT side of having an Ecommerce business, I have an amazing husband who enjoys building websites and programming new and initiative ways to make my website easier and more accessible.
Did you require investment to start your business? Where did that come from?
Yes and no. I have personally invested into the business and am growing Loving Loudly slowly to reduce the drawdown on our household cashflow.
Listen: Is our constant quest for happiness making us sad? (Post continues after audio.)
What kind of advice did you get before you started and from who?
I am part of an amazing online group of business women who without their advice and recommendations my start up time would have been twice as long. Whether it was the best courier company, or the best way to advertise, product ideas or just seeing these women all just like me start from nothing but a great idea, they gave me the confidence to believe in my product.