One of the biggest difficulties of shopping online is imagining what the clothes will actually look like on you.
While it helps to see it in a model, often their body shape and height is nothing like your own.
Well, until now.
In a welcome move, ASOS is upping their model diversity AND making your shopping online experience easier with one clever feature.
You can now view the same items of clothing on models of different sizes. So you might see the same dress worn by a model who is a size six and a six 14 for example.
Last week, the brand tweeted that the feature would be rolling out across their app.
Keep your eyes peeled as this rolls out across our app ???? https://t.co/Hb4aMD4zOEAdvertisement
— ASOS (@ASOS) March 21, 2018
ASOS issued a statement to InStyle saying they were “experimenting with Augmented Reality (AR) to show product on different size models so customers can get a better sense of how something might fit their body shape.”
It’s not currently available for all their products (which would be in the hundreds of thousands) but is already viewable for a select few items both online and in their app.
It’s a positive and inclusive move we’d very much like to see more of, thanks.
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