Images: Instagram (@zozeebo)
If you wanted proof that beauty blogging is seriously big business in 2014, you only need to look at book sale charts in the UK right now.
Sitting pretty in the number 1 position – above works by Pulitzer and Man Booker Prize winners – is a debut novel called Girl Online, which has been marketed as “a modern day Notting Hill for teens.”
This isn’t necessarily the kind of book you’d expect to fly off the shelves, but its young author, 24-year-old Zoe Sugg, has just made literary history in her native England.
Girl Online sold more copies in its first week of publication – 78,109 copies to be precise – than any other debut book on record, including the first installments of the Harry Potter and Fifty Shades of Grey phenomenons. The book – a fictional romance story that Sugg wrote with the assistance of a ghostwriter – has already claimed the titles of best- and fastest-selling novel of the year.
What makes this achievement even more remarkable – or disheartening, depending on who you ask – is that Sugg didn’t start out as an aspiring novelist.
She’s actually a beauty vlogger.
Under the name Zoella, Sugg produces and shares fashion and beauty videos on her Youtube channel, which now boasts over 6 million subscribers.