On Instagram recently, the Go-To Skincare CEO and beauty guru opened her daily makeup kit to share her five fail-proof products — in her words, the ones that make her “look like a healthier and more delicious version” of herself. That’s quite a brief.
As usual they were all great suggestions, but there was one product in particular that tickled our fancy. Drum roll please…
Poni Cosmetics tubular mascara
Poni Cosmetics’ The White Knight tubular mascara ($30), to be more specific.
“This was in a goody bag I got at an event recently, and thank shit for that because this is probably the best tubular I’ve used, and I only use tubular mascaras so am quite the authority on them,” Foster Blake wrote on Instagram.
Now, before you dash over to Google to figure out what the hell a tubular mascara is, allow us to explain.
Also known as tubing mascara, it contains a polymer formula that completely wraps around each eyelash as it dries, creating the namesake "tube". The effect can be built up by applying additional layers.
So what's the big deal, then? Well, tubular converts rave about the formula's lengthening powers, along with its staying power — no smudging or flaking to be seen here.
Watch:The Glow Team's mascara faces. (Post continues after video.)