Zoe and Hamish tell the true story behind those 'perfect' holiday snaps on Instagram.

There’s no denying Zoe Foster Blake and Hamish Blake have strong Instagram game — especially when they’re on holiday. Any time the duo travels overseas or spends time in a tropical Aussie location, you can guarantee a flow of gorgeous snaps with witty captions.

Their recent trip to the Whitsundays did not disappoint, but this time the Go-To Skincare founder and comedian took a leaf out of Essena O’Neill‘s book and lifted the curtain on their idyllic ‘here we are frolicking on the beach!’ shots.

Yesterday, Zoe posted the following photo, which she captioned, “How we want you to think we looked on Whitehaven beach.”

Holiday bliss.


It's got all the hallmarks of a typical happy couple holiday snap — golden sun-bathed skin, salty wind-swept hair, big smiles, and in Zoe's case, a fabulous Zimmermann swimsuit (that we're adding to our Christmas wish lists right now).

However, the reality was... well, a lot more sun-safe, actually. The 35-year-old followed up with a second photo, captioned, "... And how we actually looked for most of it."

Go the rashies.


The big grins are still there, but this time they're accompanied by sensible rashies and wide-brimmed hats.

We love this reality check. Not just because it made us laugh, and sends a great message about protecting your skin (note to self: pack a rashie and hat this summer), but because it's a timely reminder that at this time of year almost everyone stages their holiday snaps — just a little bit.

Watch: How to have a healthy holiday, as told by Paper Tiger. (Post continues after gallery.)

If you need more reason to get excited for the summer holidays, check out these other happy snaps from Hamish and Zoe's various international adventures.

Warning: this gallery has beautiful scenery, delicious food and puns aplenty.

Do you have any holiday plans this summer?