Former Mamamia beauty writer and author of Amazing Face, Zoë Foster Blake has just launched her very own skin care line, Go-To. To celebrate, we thought we might interview her. Except that she wanted to do the interviewing as well as the answering. Because she’s nuts.
Q: You have a seed or something in between your front teeth. How awkward for you.
A: (Picks at teeth.) Gone?
Q: Gone. Now let’s begin. Why did you launch your own line? Do you honestly believe there aren’t enough good skin care products out there already?
A: Correct! I looked at what was available and thought, ‘Well. What a pile of shit. I could do so much better.’ So I called my-NO. Of course not. In fact, it’s that there ARE so many excellent products out there that I created Go-To.
Q: That doesn’t make any sense. Make it make sense.
A: Okay. After being a beauty editor for 10 years and testing hundreds of products, I’m well aware of just how many lotions and potions exist, and how complicated it can all be. I’m supposed to be a beauty know-all, and I don’t know half the words used or pronounce ‘yeux’ correctly. In that time I have also been the recipient of some incredible feedback from Aussie women, a lot of it during my time here at Mamamia in fact, and it became obvious to me that there is a LOT of confusion and frustration out there… WHY do I need toner? Isn’t that for schoolgirls? I have pimples and dry skin, how do I fix that? Which product should I use? Why? I’m using glycolic cleanser and night cream, is that too much? Do I need a serum? Which one? Why do you say to use physical sunscreen? When do I exfoliate? With what? Can I wash my face with vodka? And so on. So I decided to create a range that cut through all that noise, and was instantly easy to figure out and use.
Q: So Go-To is a skin care line for dummies, is that it?
A: No. And I resent your tone, frankly. It’s that Go-To comes without all the confusion generally associated with skin care. It’s uncomplicated and simple to use, while being effective and purposeful. And while the range is exceptionally pure, don’t be fooled into thinking natural can’t be active. (Ever had a green peel? Yeah.)
Q: How come it’s so small? You don’t even have a toner.
A. Because most of us don’t really need that many skin care products. In fact, I know that a lot of women barely slap on some BB cream each day before belting out the door. And so, unless you have specific skin issues – acne, hyperpigmentation, etc – you can get by with a few basics. There are only five Go-To products – cleanser, face cream, lip balm, exfoliant and multi-purpose body oil –all of which I would class as essentials.
Q: No serums? But you love serums. Always banging on about them.
A: No serums. (Not yet anyway.) The idea is that Go-To is your skin care framework… you can inject whichever serums and masques and peels you like on top of that. I just supply you with the basics. Foolproof, failsafe, reliable everyday items.
Q: What makes your products so good, then? What sets them apart from the four million others out there?
A: The fun coral colour and the sassy wording? Also, we send $100 notes to anyone who buys a product. No, no, it’s the ingredients. Every single ingredient has a job to do, and I only used those I know work, and that are well respected among the beauty editor/skin care/human being community.