They’re arguably Australia’s ‘golden family,’ but on Sunday, the Blakes were the subject of a Daily Telegraph thought piece by Angela Mollard, accusing them of “sharenting.”
Mollard wrote the column in response to a comment by Foster Blake published in last week’s Good Weekend, where the 36-year-old criticised the media for publishing pictures of her two-year-old son and repackaging it as news.
“Once upon a time there was a little boy called Sonny Blake,” starts Mollard, before detailing the manner in which Zoe Foster Blake and Hamish Blake share photos of their son on Instagram.
Mollard describes how “something strange started happening,” when “grown adults started treating [Sonny] like he was a celebrity.”
With over a million fans, she says, he’s been fetishized by women who say he makes their “ovaries hurt.”
But then Mollard describes how things quickly shifted, when the Good Weekend challenged Zoe Foster Blake on having her child in the public eye.
“I spend my life with this child; it would be weirder for me never to post a photo of him. And we are as sure as shit not exploiting him,” Foster Blake said.
But like every children’s story, there’s a ‘big bad wolf,’ says the writer.
“What if I told you that in our story you couldn’t see the big bad wolf because he was invisible and would only be entering our story 15 years from now?,” she writes.