That Zara dress with its own Instagram has landed in Australia.

In case you missed it, this year a Zara dress became so ubiquitous on the streets of London, it earned its own Instagram account.

The dress in question is a $49.95 polka-dot style with a high neck and long sleeves that’s loosely cinched at the waist. British designer and stylist Faye Oakenfull started the account, hilariously titled Hot4TheSpot, to allow eagle-eyed followers to submit photos of the piece seen in public. Behold:

Hot4thespot Instagram feed
The Instagram feed that made a humble dress go viral. Image: Instagram.

Created as 'a safe space for *The Dress*, it features hundreds of rogue snaps of ladies out-and-about in the frock, changeroom selfies, kids trying it on for size, and a submission from one Russian woman who actually got married in it back in May.

So popular is the Instagram, it started a movement, 'Wear the dress day', which took place this week in the UK.


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A post shared by Hot 4 The Spot (@hot4thespot) on



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A post shared by Hot 4 The Spot (@hot4thespot) on


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A post shared by Hot 4 The Spot (@hot4thespot) on


And finally, The Dress has landed in Zara stores in Australia. It's still available online at the time of publishing, and we can confirm recent sightings in Sydney's CBD – so if you want one, move fast.

In the meantime, we've found five long sleeve printed dresses that we reckon are just as cute (and not as likely to have you twinning with your mate at your next brunch date/baby shower.) But you do you bb.

Target Dannii Minoque Petites Pleated Midi Dress, $59.00

Target Dannii Petites
This dress from Dannii Minogue's new Petites collection for Target is the perfect transeasonal style. Image: Target.

Wallis Spot Wrap Dress, $94.95

Atmos & Here dress
The tiered hem makes this dress a standout. Image: The Iconic.

Sportsgirl Tiered Floral Midi Dress, $119.99

Sportsgirl midi dress
Gotta love the throw-on-and-go appeal of a boho smock. Image: Sportsgirl.

Atmost & Here Charlise Long Sleeve Dress, $129.99

Wallis spot wrap dress
The wrap dress is going strong this season. Image: The Iconic.

Zara Floral Print Dress, $99.00

Zara dress
This vibrant floral is the ultimate spring party piece. Image: Zara.

Will you be buying *The Dress*? Tell us in the comments.