That Zara dress with its own Instagram has landed in Australia.

August 25, 2019

In case you missed it, this year a Zara dress became so ubiquitous on the streets of London, it earned its own Instagram account.

The dress in question is a $49.95 polka-dot style with a high neck and long sleeves that’s loosely cinched at the waist. British designer and stylist Faye Oakenfull started the account, hilariously titled Hot4TheSpot, to allow eagle-eyed followers to submit photos of the piece seen in public. Behold:

Hot4thespot Instagram feed — The Instagram feed that made a humble dress go viral. Image: Instagram.

Created as 'a safe space for *The Dress*, it features hundreds of rogue snaps of ladies out-and-about in the frock, changeroom selfies, kids trying it on for size, and a submission from one Russian woman who actually got married in it back in May.

So popular is the Instagram, it started a movement, 'Wear the dress day', which took place this week in the UK.

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A post shared by Hot 4 The Spot (@hot4thespot) on Jul 7, 2019 at 3:41am PDT

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A post shared by Hot 4 The Spot (@hot4thespot) on Jun 21, 2019 at 5:24am PDT

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A post shared by Hot 4 The Spot (@hot4thespot) on Aug 13, 2019 at 12:25am PDT

And finally, The Dress has landed in Zara stores in Australia. It's still available online at the time of publishing, and we can confirm recent sightings in Sydney's CBD – so if you want one, move fast.

In the meantime, we've found five long sleeve printed dresses that we reckon are just as cute (and not as likely to have you twinning with your mate at your next brunch date/baby shower.) But you do you bb.