One day someone was bored, and decided that a fun way to pass their time would be to do the following: a) purchase an obscene amount of food, b) set up a webcam, and c) broadcast them eating said food to the entire Internet.
Someone thought of that. With their brain. Which has (allegedly) been evolving for thousands of years. It can operate complex machinery, it can (to some extent) navigate long-term, highly emotional relationships, it can process information far faster than the brains of our ancestors. And eating in front of a camera was what it came up with.
And I’m not even a little bit disappointed.
It’s called a Mukbang.
The concept originated about six years ago in South Korea. Online broadcasters started to webcast themselves eating a huge amount of food, and like any good idea, it quickly caught on. Mukbang’s became more and more popular, with people eating whatever they wanted in front of an Internet audience, while talking to them, obviously, so as not to make anyone feel weird about the fact that they were just watching a stranger eat.
I was blissfully unaware of this phenomenon until last week, when I entered a deep and mystifying YouTube hole. It was here that I came across a revolutionary – nay, a pioneer – named Trisha Paytas, a YouTuber with over two and a half million subscribers.
I had heard Trisha's name briefly while
hate watching a video where Freelee the Banana Girl hopelessly tried to turn her vegan. <<< Wow, that's a sentence I never thought I'd type.
Anyway, I knew of Trisha.
What I didn't know was that Trisha Paytas is very popular for her Mukbang's.
It didn't take me long to make the discovery. I saw thumbnails of food and a smiling face. I saw words like KFC, CHICKEN, CHICK-FIL-A, MCDONALDS, and PIZZA HUT, and I just had to click.