Lleyton and Bec Hewitt had their third child, a girl, early last week. Hewitt posted on his website on Saturday: ”Today, Lleyton Hewitt announced via Text A Star the following: ‘Bec, Mia, Cruz and I welcomed a beautiful baby girl into our family last Tuesday. Mum and baby are great! Dad, big sister and brother elated.”
New Baby Hewitt joins big sister Mia (named in honour of me) and big brother Cruz (named in honour of Penelope or perhaps Victoria and David Beckham’s son who spells it the same way). Her own name, however, is not yet known publicly because it is for sale. The terrific news is that you can buy the baby’s name for $2. Really? Yes.
It will be sent to subscribers to their blog via SMS this week through the Text A Star website “later in the week”. Run don’t walk. Or maybe just hold your breath and keep your $2 in your wallet until some sucker who paid for it spills it to the media.
Bec and Lleyton, who previously signed an exclusive deal with Woman’s Day for the first year of baby Mia’s life, have again been criticised for cashing in on their children.
Fans who want to find out the baby’s name have to subscribe to a premium SMS service called ”Text A Star”.
The service, which costs $2 a message, was set up to allow sports fans to ”get a unique insight into the life of your favourite player … without any media filter”, its creators say on its website.
Through the SMS service, sports stars – including AFL players Gary Ablett, Adam Goodes and Buddy Franklin – send two messages a week to update subscribers about training and life in general.
Right. That’s nice. Different. Unusual. Well, sort of.
Celebrities selling bits of their
lives – and their children’s lives – is nothing new. Every glossy story you read in a magazine where celebrities pose with their new partner or engagement ring or pregnant tummy or show off their new nursery or their child’s first photos or first birthday or…..well, everything is for sale in magazine land. Nobody does that stuff for free. Believe me. I’ve seen the price lists.
Yes, selling a name is a new thing but it’s actually far less of an intrusion than having a photographer in to take photos (make no mistake, I’m sure the Hewitts will do this too).