In an age where we’re all trying to be a bit more eco-friendly, there’s one landfill-filling culprit you’ve probably never considered – your bra.
And yet with more than two billion women owning on average nine bras each, that’s 18 billion of them headed towards landfill.
That statistic is what led Stephanie Devine to create the world’s first zero-waste bra.
The Very Good Bra is made from tencel, which is 100 per cent biodegradable, so when you are done you could bury it in your backyard if you wanted.
In Mamamia’s chat with Stephanie, she explains how she started her business, where her inspiration comes from and why she doesn’t believe in small, medium, large.
Tell us a bit about The Very Good Bra.
On the way back from a trip to Europe two years ago, I read that people in New Delhi were dying from the pollution originating from burning rubbish to keep warm.
At the same time, we were seeing women’s marches and returning to a ‘burn your bra’ movement, and I decided there and then that a bra had to be designed with its end in sight, a bra so safe that it could be burned, or buried in the garden at end of life, with no impact on the natural world.
As I’ve learnt more about the fashion industry, I realised that waste-free isn’t enough. The frenzy around fast-fashion has seen global production between 2000 and 2015 double, fashion is cheaper now than it was 25 years ago, and on average we wear a garment 36 per cent less than we did in 2000.
Fashion is the second most polluting industry on the planet behind oil and gas, with 40 per cent of landfill comprising of cheap and toxic clothing.
The more you learn, the more you realise you cannot contribute further to this problem.
Pioneering circular economy and cradle to cradle designers in Europe, in countries with less space and fewer resources than we are paving the way in terms of materials innovation.