Giving her a break from being called a tattooed, homewrecking temptress, Angelina Jolie is under fire this week for appearing in an advertisement for Louis Vuitton. In Cambodia. In a swamp. Okay and she has a $10,000 handbag with her. But still. Is that any reason to get in a tizz?
The advertisement is part of Louis Vuitton’s “Core Values” campaign which in the past has featured Bono and Sean Connery. The idea is to photograph celebs in locations which are deeply meaningful to them. Hence Bono is photographed in Africa. Connery in Scotland. And Jolie in Cambodia – the country where her eldest son Maddox was born. The campaign is all about physical and emotional journeys. Or something. I dunno. The point is Ange and Louis Vuitton are being accused of showing “bad taste” for shooting a luxury brand advertisement in an impoverished region.
Here’s what the Guardian in the UK had to say about it.
“The response has not been one of unguarded rejoicing. Some have argued that if you travel upriver in a very poor country with mosquitos and ferocious river beasts threatening your life and sanity, you might not want to take a £7,000 bag with you. Perhaps using poor countries as the backdrop to show off your luxury goods isn’t in the best possible taste?” You can read the full story here.
Okay, so she’s a bit weird and she did kiss her brother at the Oscars that one time but Angelina Jolie walks the walk. She doesn’t just talk the talk. The actress has been passionate about Cambodia since she first visited in 2000. And her son was born there.
So maybe Ange was trying to get us thinking and seeing Cambodia as a beautiful place that deserves our attention. Maybe she just thought doing the ad meant she got a tax-deductible trip to Cambodia to, you know, visit the kindergartens, health clinics and libraries SHE PAID FOR.