There’s an annoying comment that often pops up beneath the many celebrity stories that pepper social media.
It looks a little something like this…
Sometimes, these eloquent keyboard warriors expand on this idea and branch out to other well-loved phrases such as “who is that”, “why is this news?” and “never heard of her.”
These comments are supposed to be clever and cutting, but why somebody thinks not knowing the identity of a person who is taking up real estate across multiple websites, newspapers and magazines is so impressive I’ll never really know.
I can only guess these are the same people who proudly declare they’ve never deigned to watch an episode of Game of Thrones, because if everyone else in the world is enjoying something, why the hell would you want to join in? Excellent call all 'round.
So for every person who wrote “who?” beneath these stories, allow me to help you out.
No, really, it’s my pleasure. Game of Thrones is over for another year anyway, so I've got some time to kill…
Listen to Laura Brodnik and Rosie Waterland discuss why everyone is wrong about Roxy Jacenko on The Binge. (Post continues after audio.)
Roxy Jacenko founded the incredibly successful companies Sweaty Betty PR and The Ministry of Talent and was one of the more memorable contestants to appear on the reality show Celebrity Apprentice. She's also the author of three best-selling books and has an immense social media following.
Her husband is Oliver Curtis, who was convicted for insider trading this year in a high profile case that was covered extensively in the media, and not just because every person with a journalism degree was begging to create content around the sassy blonde with an eye for Instagram captions.
It was because public appetite for her plight appeared to be endless.
60 Minutes copped a bit of flack for devoting such a large portion of their show to Roxy, but since we’ve established that her level of fame and public interest don’t appear to be a problem, I can only come to the conclusion that the real grudge against the PR Queen is more about what she represents than who she actually is.