Over ridiculous "detox" cleanses? This one might interest you: It involves cake.

Schipper came up with the idea to stop relying on processed foods. Image: Supplied.

The word ‘cleanse’ is usually associated with juice replacements or ridiculous measures that are not only hard to keep up but also deprive you of everything solid, and well, delicious.

Which is probably why everyone is getting so excited about the Cake Cleanse. Yes, there’s a nutrition program that actually encourages you to eat cake. Be still our beating hearts… and rumbling tummies.

Unfortunately, the cleanse doesn’t consist of cake for every single meal (we know, it’s disappointing). Alongside savoury main meals, the cleanse aims to give your favourite cakes a healthy makeover, without losing any of the flavour.

Created by Sydney-based (and self-confessed sweet lover) Deborah Schipper, the idea came as a way to eat healthily without giving up treats.

“I suffered from severe eczema on my face and body and seborrheic dermatitis on my scalp. I was incredibly fatigued and relied on processed treats to keep me going. I realised my diet could be improved but when I looked into detoxes or juice cleanses felt this was not a sustainable way to improve my health,” she says.

Schipper came up with the idea to stop relying on processed foods. Image: Supplied.
The secret behind the Cake Cleanse comes from replacing the unhealthier ingredients such as white refined flour and sugar with wholefood ingredients packed with essential vitamins, minerals, proteins to strengthen, carbs to energise and fibre to fill.
Cacao, coconut flour, dates and stevia are common ingredients in the Cake Cleanse and the whole process involves a four week program with meal plans for breakfast, lunch, dinner and snacks. Plus, there's a Recipe eBook designed for using during and after the cleanse.

If you want to ease in slowly, Schipper recommends replacing sweet snacks you crave with a Cake Cleanse treat. (Post continues after gallery.)

"If it's a chocolate bar for example, make the No Bake Choc Cake Bar and notice the difference in energy levels." she says.

So is it too good to be true?

While the cleanse comes with Sydney nutritionist Jennifer May's stamp of approval, nutritionist Susie Burrell says you still have to take care not to get carried away.

"While the best diet is always one that is sustainable, evidence suggests that the more we consume sweet treat style foods, the more we crave them. Once you are also baking this much, chances are you are going to consume a lot more than just the allocated serve each day," she says.

She recommends adopting an approach that includes portion controlled 100 to 200 calorie sweet but nutritious foods such as Greek yoghurt, fruit and nuts, and dark chocolate, leaving the cakes and brownies for special occasions.

It's these kind of ingredients that feature heavily in the Cake Cleanse.

"I deliberately designed Cake Cleanse treats to be low in sugar with a subtle sweetness. All of the treats are nutrient dense, which means they leave you satisfied and not craving empty calorie sweets. There are healthy solutions for temptation on this diet and because the food is full of fibre, protein and good fats you are less likely to overeat," explains Schipper.

Like all things, it's all about moderation. A healthy twist on sweet treats like the Cake Cleanse is great way to cut out processed foods, but that doesn't mean you can eat endless amounts of it. Being healthy is about balance and not depriving yourselves of things that you like, so if you want to eat the 'real' thing, do that too. Without guilt.

Would you try the Cake Cleanse?