The last safe bastion of wheat has fallen. Gluten free Weet-Bix are now available in stores.
Which raises the question – if Weet-Bix aren’t made of wheat, what are they made of?
Is it just a box full of air?
A bowl of milk?
Are they just ‘Bix’ now?
The answer is “None of the above”. The gluten free Weet Bix - which apparently taste exactly like the originals - are made of sorghum grains. A kind of ancient South and Central American grass grain that's also known, incredibly confusingly, as 'milo'.
Despite costing more than twice as much as regular Weet-Bix (they're on special on Coles right now and they're still $1.06 per 100 grams to regular Weet-Bix 0.40 cents per 100 grams), there’s clearly huge demand for the product. The gluten-free variety has already sold out in several supermarkets nation wide.
The caloric cost of gluten free Weet-Bix is higher than the standard issue product - at 1650 kj per 100 grams to regular Weet-Bix 1490 kj per 100 grams.
The new product is great news for those who can't have gluten though.
Quick easy breakfasts aren’t that easy to come by if you’re coeliac, and Weet-Bix are the first cereal brand in Australia to release a gluten free alternative. When you compare the cost of gluten free Weet-Bix with other (notoriously exxy) gluten free products, they begin to look like a bargain buy.
So, should you make the switch? If you can happily munch the originals, probably not. But if you’re coeliac, buy up now, because breakfast just got a whole lot easier.
Will you be trying the new gluten free Weet-Bix?