Forget your classic reds, pinks and plums: in 2016, lipstick has taken a sharp detour into Rainbow Town.
By all accounts, these colourful products have been wildly popular.
When Kylie Jenner brought out her limited edition blue Lip Kits, for instance, they sold out swiftly. And if you take one look at popular beauty blogs and Instagrams, you’ll see dozens of My Little Pony-coloured lips smiling back at you.
Clearly, a lot of people own these eye-catching products — so why is it that I never see anyone wearing them, except on Instagram?