Image: Kim, Kourtney and Khloe are big fans of waist training (via Instagram)
UPDATE: The family that embraces fitness fads together, stays together — that seems to be how it goes for the Kardashians, anyway.
Earlier this week, Kim Kardashian took yet another opportunity to spruik waist training as a means of staying in shape. For the uninitiated, waist training involves wearing a modern take on the corset to define and slim the waist. But more on that later.
Kim, 34, posted the following photo on her Instagram, writing, “Organizing & cleaning up before bed and waist training at the same time! Thank you to the one and only @premadonna87 @pre_shop #Premadonna87 #whatsawaist.com”
This comes two weeks after her sister Kourtney (top photo, middle) gave her Instagram followers a behind the scenes look at her workout regimen. "Starting my Monday with a little waist training before I go to the gym! #onamission #waistgangsociety" she wrote.
By #waisthgangsociety we assume she means her entire family, because Khloe has been getting in on the action too. We can only assume a line of Kardashian waist training corsets is forthcoming.
If you think this all sounds like a Victorian Era throwback, we can't blame you. However, the trend seems to be picking up momentum; according to reports this week, there's been a 54 per cent increase in the sale of corsets online. Read on to find out why this trend mightn't be great news for your body...
We previously reported:
How far would you go to slim down your waistline? Would you go on a diet? Cut out all processed foods? Start exercising more?
Or would you stock up on steel-boned corsets and start wearing one – or two – every single day, even while you slept?
Don't laugh. It may be a slimming method that's straight out of the Victorian era, but waist training is alive and well in 2014 - and celebrities such as Kim Kardashian and Jessica Alba are jumping on and endorsing the primitive bandwagon.
Kimmy K – who already has quite the hourglass shape – posted an Instagram photo last week, featuring her body wrapped up in a purple corset. She hashtagged it with #waisttraining, making it clear that the corset is being used as a weight loss mechanism and not as a special surprise for Kanye.
Presumably, Kim has been inspired by her sister, Khloe Kardashian. In May this year, Khloe posted her own Instagram selfie, featuring her waist wrapped up in a black corset waist trainer, and captioning it with the inspirational: "Who doesn't love to feel tight and right?!?"
The celebrity list doesn't end there. Jessica Alba has previously admitted to Net-A-Porter magazine that she wore two corsets at a time to regain her toned body after pregnancy - she told the magazine it was "brutal" and "sweaty but WORTH IT". This, incidentally, is coming from the same celebrity who wrote an entire book about healthy, natural living.