This viral day care poster has been labelled both "inappropriate" and "perfect".

A note telling parents to get off their phones when collecting their children at the end of the day has gone viral after being erected at a Texas day care centre last week.

“You are picking up your child. GET OFF YOUR PHONE!,” the note began.

The one-page blast was posted to a door of the Rose Hill day care centre by a staff member last week, and later shared to Facebook by mother-of-three Juliana Farris Mazurkewicz, whose children attend the centre.

Source: iStock.

The letter reads in full:

You are picking up your child.


Your child is happy to see you! Are you happy to see your child??

We have seen children trying to hand their parents their work they completed and the parent is on the phone.

We have heard a child say, “Mommy, mommy, mommy…” and the parent is paying more attention to their phone than their own child.


It is appalling.

Get off your phone!!

Mazurkewicz's photo has been shared close to 1.2 million times and received close to 10,000 comments since being posted on Saturday.

As to be expected, the post has been met with mixed reviews.

"See, this annoys me... You don't know what "mommy, mommy, mommy" is doing. She could be talking to the hospital about her sick husband or father. She could be a single mom trying to make a business deal so she can feed her child. Or she may just not devote every minute of every second of her attention and being to her child. Mom's get the right to have a minute or two. They are human too," one parent commented.

"Completely inappropriate. Talk about judging," another agreed.

Mostly, though, the post was met with sympathetic comments from parents and day care workers around the world.

"It happens ALL the time - I know cause I work in daycare! Kids spend 8-9 hours a day while parents work - please Parents your child should always be your first priority," one commenter wrote.

"This is SO PERFECT," wrote a second person.

Jess Rowe discusses the afternoon pick-up on I Don't Know How She Does It. Post continues. 

"Amen! We have but a small window of time to be with our young children. Life is not about you. You will never remember the phone conversation, but your child will know by your actions if they are a priority or not. Wake up! Refocus your attention toward what really matters," another agreed.

What are your thoughts on mobile phones and day care pick ups?