Oh goodness gracious…

A new ad released by Ultra Tunefeaturing two women whose car sets fire for absolutely no reason, yet still manage to have time for a sexy water fight, has surprisingly attracted a number of complaints.

It’s not the nonsense story line that has offended viewers, but rather the implication that us women arebig ol’dumb dumbs.

Complaints have been lodged on the basis of discrimination, exploitation and degrading imagery.

One Tweet summed the ad up perfectly; “The latest Ultratune ads make me think their target market is rapists”. Now THAT’S a strategy.

The latest Ultratune ads make me think their target market is rapists

— Michael Williamson (@Mwil19) 17 January 2017

ButMamamiahas uncovered a behind the scenes conversation between agency executives, which explains the rationale behind their ideas.

You can watch the video above.

You see, it began with the premise that a) women can’t drive and b) women have smaller brains than men. Two scientific facts, according to Bazza and Wayne, who have a combined IQ of three.

Then, they dressed two women in short shorts and tight singlets, before instructing them to drive up to a red light and stop.

This in and of itself is flawed, because everyone knows that women don’t have the mental capacity to accurately read traffic lights.

I thought red meant go…WTF?

Anywho, they stop at the red light becausemen told them to.Then, lady one checks her rear view mirror to touch up her make up (obviously) but spots a FIRE in the back. Uh oh.

Silly women! Image via Ultra Tune

You see, women aren't equipped to deal with emergencies, because they're always too busy fixing their lip gloss and painting their nails.

Everyone knows that. So the women quickly evacuate, screaming like a pair of four-year-olds who are playing an intense game of 'tag you're it!'.

THEN - they walk towards the fire because women don't know that fire is hot and you definitely shouldn't touch it.

They try and put it out with a fire extinguisher, but they get distracted and start spray it all over each other while doing a sexy slow motion dance. I HATE it when that happens.

There's lots of swaying bums and boobies jiggling up and down. And now they're all wet, because, as Bazza points out "women just love to get wet...hehehe..." Oh, Bazza!

LUCKILY a man finally shows up to save the day, because honestly these women aren't even capable of making a phone call. It's all too hard without male supervision, which I'm sure all women can relate to.

Am I right!?

^^ This is me literally everyday. Image via Ultra Tune.

It would seem that poor Bazza and Waynegot their briefs mixed up.Argh, it's so awkward...

They thought this was a shoot for apornonamed 'Driving Ms Daisy Crazy', and now there's some porno being circulated that isactuallyan ad for Ultra Tune.

Oh goodness me it's all just so embarrassing.

CEO of Ultra Tune Sean Buckley told Mumbrella he "didn't know [it would] be controversial", and that the complaints only came from "social keyboard warriors" and middle-aged feminists "who are after equality".

EUGH - they sound like the WORST!

Anywho, the jokes on Ultra Tune, firstly because they accidentally made a porno instead of an ad. But also because women play a leading role in 85 per cent of auto purchases.

Somehow, we doubt their ad managed to win over their female audience.

Just a reminder that this is obviously satire. We don't know exactly how this ad came about, but we imagine it went a little bit like this.