
I love a bucket-list holiday.
Whether it's because I've been to a new city, travelled to a new exotic location or tried my hand at an exciting activity I otherwise wouldn't be able to do at home, I love knowing that there are always (always) new adventures to have.
And next year, it seems we're all turning up the dial.
In fact, the research tells us that we're following eight specific travel trends that have been identified by Unpack '24, a comprehensive look at what's motivating travellers.
Through surveying 20,000 travellers, Expedia Brands (Expedia, Wotif and Stayz) could uniquely identify what we're thinking about and prioritising for our next getaway.
From utilising artificial intelligence to going on alcohol-free trips, here are the travel trends you need to know about for 2024.
You're welcome!
Destination dupes
Sometimes the best holidays are the ones that don't break the bank.
That's why one of the biggest trends for 2024, as found in Unpack '24: The Trends In Travel report, are destination dupes.
While some people like to find more affordable versions of their favourite makeup products, travel bugs want holidays on half the budget.
According to Expedia's 2024 Destinations of the Year, everyone is trying to search for more wallet-friendly cities and countries to travel to, as opposed to some of the more densely populated places.
There are actuallyplentyof more savey cities around the world that you can swap for their bougie counterparts, and are just as dreamy and delightful.
So if you want somewhere a bit like Seoul, South Korea, you might dupe it for Taipei, Taiwan instead. Another good dupe is heading to the Greek island of Paros instead of Santorini if you're planning to escape to Europe during the summer.
And for those not wanting to leave the country, Perth and Brisbane are definitely buzzing cities to try if you're looking to dupe the beaches, food culture and nightlife in Sydney.
Here are some other destination dupes you need to know about:
Set-jetting
There's nothing more influential than a good TV show we're obsessively watching with a beautiful backdrop.
WhetherRomania you’re excited by after watching the spookyWednesday, the stunning city of Malta thanks to the newGladiator 2film, or even a UK trip to London, Bath and Windsor after bingeingBridgertonandThe Crownback-to-back.Motivation forinternational travel is at an all-time high when we're able to see the nitty-gritty details on our TV screens.
Seriously. How could I have known just how breathtaking the Scottish Highlands is if I hadn't seen it inOutlander?
TV shows give us inspiration. They make us dream about cities and countries we wouldn't have ever considered for a holiday otherwise.
In recent years, and since the pandemic left us with an even deeper desire to travel, research from Expedia has found that people have found destination inspiration from what they're watching and loving in movies and TV.
In fact, 40 per cent of travellers who took a trip in 2023 admitted they had researched or booked a trip to a destination after seeing it on a TV show or movie. Interestingly enough, it looks like we're basing our destination of choice for holidays more on TV shows than either Instagram, TikTok or podcasts.
So as we gear up to leave the country (or simply just our own backyard) in 2024, it looks like we only need to turn on our favourite comfort films (it'sHarry Potterwithout question for me) to figure out where to go next.
Tour tourism
It's no surprise tour tourism has become so popular in the last few years.
If you're a little confused, I promise it's as straightforward as it sounds. With so many wonderful tours from our favourite musicians coming up, many people are buying tickets outside of their hometown (or even home country) so they can plan a little holiday out of it as well.
As a Swiftie, there's no other place I wanted to be for the singer's Eras World Tour than at the iconic SoFi Stadium in Los Angeles earlier this year as millions (!) of fans sang along to her greatest hits.
I'm not the only one who thinks so. In fact, thousands of Aussies want to do the same next year.
Expedia found that tour tourism will continue to make its mark in 2024 and that 60 per cent of Australian survey respondents admitted they are likely to travel to a concert outside their city, with over 40 per cent saying they’d travel for a concert as a
Shannen Findlay
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