A family photograph doesn’t have to be cheesy. You don’t all need to be wearing the same thing and facing the camera with fake grins.

“I think that there’s a bit of a stigma around everyone wearing white T-shirts and blue jeans,” says

co-founder Anni Payne.

Some photos can be artworks. Image via Milk and Honey Photography.

Payne and her husband, Matthew Duchesne, have been photographing families for the past 20 years and they have been on a mission to capture authentic moments.

"Really were asking them just to enjoy themselves and enjoy the moment and it's up to us to capture that," she said.

They encourage people to wear their favourite clothes and loosen up.

"It's nothing to do with whether they're good looking or not that doesn't matter at all. It's more about showing the loving connection between the family and getting that moment when they're really enjoying being with each other," says Payne.

Payne has insider secrets that every professional photographer wants you to know:

Photographer Anni Payne also recommends regular shoots and getting the hard copies - framed at the end of your session.

"Families all seem to have at least one common human connection, and that is how much they love being a part of their family...It’s this connection that inspires us to create images that will hopefully reflect much of their character and their development - from pregnancies to toddlers, from pre-milk teeth to their ‘tweens and teens - images that they will treasure for a lifetime and perhaps even pass down as heirlooms for the generations yet to come," she said.

Thanks to Anni Payne from the husband and wife team at Milk and Honey photography.

One mother's photo series of her cute tiny baby against everyday objects.