I’m not particularly experimental when it comes to foundations. In fact, I’m a little boring.
While a lot come my way as a beauty writer, it takes something pretty spectacular to earn a spot in my regular routine.
That’s it. While I have about 12 different mascaras (yes, I know it’s quite ridiculous) it’s just those two foundations in my makeup bag. Well, until recently.
At the end of last year, I added a new foundation to the rotation, The Ordinary’s Coverage Foundation.
At first glance, it looks, well, quite ordinary. It’s a small, simple bottle with a pump (thank god – I’ll never understand the foundations that don’t) available in 21 different shades. Like the skincare range, this simplicity is exactly why it’s causing such a stir.
I’m not too experimental when it comes to foundations. In fact, I’m a little bit boring. I’ll use Rimmel Match Perfection Foundation 70 per cent of the time and switch out to @itcosmeticspr CC Cream when the weather gets warmer. That’s it. Which is why it’s kind of a big deal that I’ve now added a new foundation to the rotation. When it was first released, @deciem The Ordinary’s foundation had a wait list of over 25,000 people. Yep, talk about FOMO. So of course I had to try it. It costs just $12.90 and the coverage is high without feeling heavy. It’s matte without being dull and it lasts the whole day. My mum also bought it and loves it just as much, proving it works for a variety of skin types and ages. It looks small but you’re actually getting the same amount of product as most other foundations (30ml). I do need a hydrating primer underneath as my skin is really dry at the moment but it still looks natural and skin-like. Ordinary? Not a chance.
When it was first released, it had a wait list of over 25,000 people. That was the first indication that this was no ordinary foundation. With major FOMO, I finally went into The Ordinary Store last month to pick myself up a bottle.
At $12.90 it’s even cheaper than my drugstore Rimmel favourite. And while the bottle looks tiny, it actually contains 30ml of foundation – the exact same size as most other foundations you’ll buy for at least double the price.
As the name suggests, you get full-coverage with this foundation but it doesn’t feel heavy or cakey on the skin. This is thanks to its high pigment levels, which are still easy to apply and keep skin looking like skin, a highly underrated characteristic.