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How quickly did Kate Middleton's tour dress sell out? VERY QUICKLY.

The Duchess of Cambridge (or, as many still think of her fondly, ‘Kate Middleton’) is a university-educated princess powerhouse, mother to the one of the cutest bubs we’ve ever been obsessed with and also an incredibly stylish lady.

No wonder then, that when she wears a dress – the world wants to wear that dress too. When Kate wears an outfit that’s within the reach of the rest of us mere mortals, it usually sells out within record time. The British press have dubbed it “the Kate Middleton effect”.

So when Kate wore this dress yesterday, you want to guess how long it took for the frock in question to disappear off the racks?

Any guesses?

Two hours? Nope, less than that…

Okay, we’ll tell you.

Eight minutes. As in: 8 minutes. Also written as: EIGHT. MINUTES.

The frock is a new season wrap dress from Diane Von Furstenberg, which she paired with cork wedges and simple silver jewellery.

Yesterday was day two of the royal tour, and this weekend sees Kate and Wills (and baby George, of course) continue their time in Sydney. Apparently the couple will be visiting the Royal Easter Show and watching a surf life saving demonstration at Manly Beach.

UPDATE: Royals at the Royal Easter Show.

While we’re on the topic of Duchess of Cambridge frock watch, here’s what Kate is wearing to the Royal Easter Show today. It’s the first Australian designer she has worn since touching down, and is a white lace dress from Sydney sisters Nicole and Simone Zimmerman.

Here’s a few snapshots from the Royal Tour so far…

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