By KELLIE CONNOLLY
Dying retail giants – I met your assassin the other day. He was agile, swift, ready to please and motivated to attack your bottom line. I was shocked at his arrival on my door-step. A smiling assassin, dressed in black. I welcomed him in.
The slayer was the internet and you were a lazy target. I tried you first, labored for a day in the sales with jumbled merchandise, chaos and desperate sales staff. In the department store I stood like a beggar, shoes in hand, trying to get service. Uh, hello? Excuse me? I just need another size. Forget it. I’m not one for queues. I went home exhausted and without my heels.
Someone in their 20s suggested the obvious. The internet. So I searched online. Page after page of “turquoise shoes” were offered. I chose my favourites and clicked a button. It wasn’t my first foray into internet shopping, but the most surprising.
I chose an Australian e-retailer and expected poor service. (I’ll get to that later) I got the opposite. Exactly 90 minutes after clicking on “buy” there was a “rat-a-tat-tat” at the door and there he was.
The delivery guy was dressed in a crisp black shirt and pants. He was smiling. He presented my box of shoes with a flourish. They were wrapped in a big, black bow. Like Cinderella’s slipper they fit. An experience to delight any modern day Princess.
The shoes were on sale. If they weren’t right I could send them back. And while I should declare I paid an extra $9.95 for same day delivery, the speedy arrival was a shock.
I’ve tested our Aussie based internet retailers before and the experience has been poor. I once purchased two of the same books online at the same time. One was from an Aussie book chain and another from Amazon in the States. The prices ended up the same. The US book arrived first and the Aussie book arrived two weeks later.
I use a brand of make-up you can only get at David Jones city store. I tried online, but the flailing retailer had a very limited website. So, after an early morning meeting I went to DJs flagship store in the busiest retail precinct in the country – Sydney city. The store was still closed. Opening is at 9.30am. I went to Myer and switched brands.