A timeline of The Dress and how it broke the Internet.

By now you would have no doubt seen it, discussed it, read all about it. And if you didn’t, well, then let us tell you: everyone in the world is talking about the colour of a dress.

We’ve put together a timeline of that dress, the one that got the whole world talking, and exactly how it broke the internet.

More: Blue or Gold? Celebrities weigh in on the colour of t

About a week ago:

It all started when Cecelia Bleasdale, a mother-of-the-bride-to-be, sent a photograph of the dress she had purchased to her daughter. Grace Johnston, the bride, then showed her fiance, Keir Johnston, the outfit that Cecelia planned to wear on their big day.

This is when things got confusing.

The dress.

Grace insisted the dress was white and gold, while Keir said it was blue and black. Unable to solve the dilemma, the pair posted the picture to Facebook to seek their friends’ opinions.

Read more: OK, so what colour is this dress?

2 days ago:

It was at this point that Caitlin McNeill, a guitarist and singer also from the remote island of Colonsay in Scotland, posted a picture of the Roman Originals dress to her Tumblr account.

Caitlin (centre) with her bandmates.

The 21-year-old was also confused by the $77 dress:

“Guys please help me – is this dress white and gold, or blue and black? Me and my friends can’t agree and we are freaking the f*** out,” she wrote.

Then, to put it simply, Caitlin’s question went viral. Hugely so.



The dress was picked up by almost every social media outlet from Reddit to Buzzfeed, The Guardian to Facebook. But still the world was divided over the colour of the dress.

Read more: Blue or Gold: What celebrities thought about The Dress.

A record poll on Buzzfeed showed that almost three quarters of users saw a blue and black dress, and only one quarter were seeing gold and white.

It wasn’t long before everyone got in on the action. And we mean everyone. From politicians to celebrities, even God himself had an opinion on the dress. And so #Dressgate was officially born.

Check out what they had to say… (post continues after gallery) 

Last night:

And then, finally, as everyone was getting to the point of uber crazy some scientists at Wired explained the phenomenon that causes some people to see the dress as black and blue and others to see it as white and gold.

According to Wired’s Adam Rogers, it’s all about the context the image is viewed in and the surrounding light conditions:

In the image as presented on, say, BuzzFeed, Photoshop tells us that the places some people see as blue do indeed track as blue. But…that probably has more to do with the background than the actual colour.


The point is, your brain tries to interpolate a kind of colour context for the image, and then spits out an answer for the colour of the dress.


So that pretty much sums it up. But, after all that, we can’t help but agree with Regina George on this one:

 What do you think? Did you get hooked on #dressgate?