At first I didn’t even notice the slippers my Facebook feed kept throwing at me. Over a casual Friday night dinner, a friend mentioned she keeps getting these self-proclaimed “cool” slippers as sponsored ads in her Facebook feed too.
What else was she getting?
Anthony Robbins ads. Tick. So was I. And a supermarket shopping ad. Tick. Tick. She also had wrinkle treatments. I was getting an appliance review website instead. I think I would have preferred the wrinkle treatments.
‘How weird’, we thought so utterly naively over some wine and corn chips. ‘We are getting mostly the same ads.’
The following Monday a colleague at work around my age started talking about the slippers popping up on her feed.