At least once a day most woman will look in the mirror, or catch a glimpse of her reflection in a shop window and wish she could change something about her body and the way she looks.

This isn’t a statistic, we don’t need data to tell us this is true. Because as women? We live it.

Be it the colour of the hair, the shape of her nose, the gap between her thighs, the pimple on her chin or the jiggly bits on her hips – there will always be something that isn’t up to her own impossibly high standards.

Why? 

Because our society t ells her she’s not good enough every single day.

It’s relentless. It’s constant. And it happens on a daily basis through all forms of media, advertising and human communication.

Enter ‘ Stop the beauty madness’.

A campaign that wants to question these perceptions, and better yet wants to change them through images such as this:

It’s a campaign, that in our eyes, is pretty bloody awesome.

Founder Robin Rice, wants people to feel as though they’ve been “socked in the gut” when they see these ads. And that’s exactly what the series of 25 images do:

#stopthebeautymadness

#stopthebeautymadness

#stopthebeautymadness

#stopthebeautymadness

#stopthebeautymadness

#stopthebeautymadness

#stopthebeautymadness

#stopthebeautymadness

#stopthebeautymadness

#stopthebeautymadness

#stopthebeautymadness

#stopthebeautymadness

#stopthebeautymadness

#stopthebeautymadness

Speaking to Huffington Post, Rice said:

Lets hope people are listening.