A stoned sloth is the face of a new campaign from the NSW Government aimed at deterring teenagers from smoking cannabis with the tagline “You’re worse on weed”.
The #StonerSloth campaign, jointly released with St Vincent’s Alcohol and Drug Information Service, has garnered significant reaction on social media, with #StonerSloth trending at number one on Twitter Australia on Saturday.
Many users are saying the advertisements, which depict a stoned sloth in various youth environments, are “ridiculously funny” and “an early Christmas present”.
The campaign has its own website, as well as Facebook and Tumblr pages featuring videos, gifs and images, encouraging teens to stay away from marijuana.
In the first clip, a human-sized sloth, Delilha, is struggling in the classroom. The accompanying gif’s tagline states: “When you realise you should have hit the books and not the bong.”
Next we meet sloth Jason, who is too high to pass dinner around the table: “Stoned at dinner and the struggle is too real.”
Finally, we have Dave, who is definitely not the life of the party: “TFW [the feeling when] you realise you shouldn’t have smoked up.”
The Department of Premier and Cabinet told the ABC the campaign was designed to reach young people before cannabis use became a serious problem.
Top Comments
What a weird and wonderfully ineffectual advertisment.
Obviously someone had two bags of grass, seventy-five pellets of mescaline, five sheets of high-powered blotter acid, a saltshaker half-full of cocaine, and a whole galaxy of multi-colored uppers, downers, screamers, laughers...
Seeing a human sized sloth is the result of the screamers and laughers, I have no other explanation that would possibly explain this.