The #StonerSloth campaign, jointly released with St Vincent’s Alcohol and Drug Information Service, has garnered significant reaction on social media, with #StonerSloth trending at number one on Twitter Australia on Saturday.
Many users are saying the advertisements, which depict a stoned sloth in various youth environments, are “ridiculously funny” and “an early Christmas present”.
The campaign has its own website, as well as Facebook and Tumblr pages featuring videos, gifs and images, encouraging teens to stay away from marijuana.
In the first clip, a human-sized sloth, Delilha, is struggling in the classroom. The accompanying gif’s tagline states: “When you realise you should have hit the books and not the bong.”
Next we meet sloth Jason, who is too high to pass dinner around the table: “Stoned at dinner and the struggle is too real.”
Finally, we have Dave, who is definitely not the life of the party: “TFW [the feeling when] you realise you shouldn’t have smoked up.”
The Department of Premier and Cabinet told the ABC the campaign was designed to reach young people before cannabis use became a serious problem.