Blame Gwyneth Paltrow.

She did this. She made this happen.

Former Olympic swimmer and outspoken rhinoplasty advocate Stephanie Rice has just announced she is launching a lifestyle website akin to Gwyneth Paltrow ‘s digital kale-monster, Goop.

Steph revealed to the Daily Telegraph that the focus of her site ‘stephanierice.com’ will be on “healthy and active living”, and confirmed that she has taken cues from Gwyneth.

She also, incidentally, kind of dissed Blake Lively’s attempt to make a lifestyle blog, called Preserve.

“Gwyneth’s the original, so you’ve got to go with her,” Rice told the Telegraph.

“It’s sort of along those lines but it’s also a collaboration. I love supporting other people that support the health industry. It’s about me sharing their messages and kind of being a home base for that.”

Stephanie Rice looking fiery at a sports shoot

Her new look at a swim sage promotion

Stephanie at the pool

Enjoying being home

Always a beauty

Stylin' some bling

She's a cutie

Supporting Daffodil Day

Funky style, with her new nose

Yum, gingerbread

Glowing

Stephanie says good morning

Happy Birthday Stephanie

She's happy

In Sydney

Looking fabulous

When she had long hair

Relaxing

Hitting up the magazine red carpet

A la naturale

With a friend, and a new nose

Loving her new look

Coaching tips, and her original nose

We think she was always beautiful

Peace

On a magazine cover

Sunny run

Here's her famous nose

Side glow

Sleepy peace