Stephanie Rice is 'chucking a Gwyneth' and launching a lifestyle website.



Blame Gwyneth Paltrow.

She did this. She made this happen.

Former Olympic swimmer and outspoken rhinoplasty advocate Stephanie Rice has just announced she is launching a lifestyle website akin to Gwyneth Paltrow‘s digital kale-monster, Goop.

Steph revealed to the Daily Telegraph that the focus of her site ‘’ will be on “healthy and active living”, and confirmed that she has taken cues from Gwyneth.

She also, incidentally, kind of dissed Blake Lively’s attempt to make a lifestyle blog, called Preserve.

“Gwyneth’s the original, so you’ve got to go with her,” Rice told the Telegraph.

“It’s sort of along those lines but it’s also a collaboration. I love supporting other people that support the health industry. It’s about me sharing their messages and kind of being a home base for that.”

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