St Tropez are already known as innovators when it comes to the fake tan market. Their in-salon sprays are rated as the number one faux glow solution in the world, and they’ve achieved the same amount of devotion for their at-home formulas.
Now, they’ve taken things one step further and have gone where no tan has dared go before it – near water.
St Tropez In Shower Gradual Tan is designed to go onto wet skin (traditionally, this would be a fake tan sin) and is left on for a maximum of three minutes. It’s then rinsed off.
From there, St Tropez say, you’ll be left with a natural, golden glow that mimics a week off work in the sun. As you can imagine, there’s already a wait list for this product. (Post continues after gallery.)
The idea behind the gradual tanner is that wet skin is more porous than dry skin, meaning that it absorbs lotions and creams (like this one) far better.
There’s a thin solvent ingredient in the lotion which protects the active tanning ingredient (DHA) from breaking down while you’re in the shower. Plus, it contains sweet almond oil which moisturises the skin and keeps your tan looking even.
So does this product actually work?
“I was really surprised to wake up the next morning with a soft golden tan, no mess, no streaks even though you put it on wet skin,” commented one reviewer, Liz.
Another, Saskia, remarked: “I found this product easier to use than foam products just because when on my skin it was easy to move around and felt more like a moisturiser than a tanning product. My tan started to develop almost instantly but it did leave me lighter than I expected.”