The SNOO bassinet doesn’t go on sale until November 1 in the US but it’s already created a massive furore online.
The high-tech bassinet is the brainchild of paediatrician, Harvey Karp, author of The Happiest Baby On The Block. He told The Wall Street Journal that it could “usually calm a crying baby in less than a minute”.
So what’s so special about SNOO?
Well, it does pretty much what a human would do. It rocks babies, with a slow swing if they’re asleep, or a faster jiggle if they’re upset. It also plays soothing noises – “soft rain”, if they’re asleep, or “womb sound” if they’re crying. It’s all done automatically, without anyone having to be in the room, pressing different buttons.
Dr Karp says nowadays, parents are often raising their kids alone, without relatives or friends to lend a hand.
“You’re supposed to have that extra help,” he points out.
He says SNOO is “like having your mother-in-law in your bedroom without having your mother-in-law in your bedroom”.