Federal parliamentarian Amanda Rishworth said it was time to look at regulating the use of young children in advertising and other media, like magazine shoots, particularly if advertisers refused to heed calls to stop sexualising kids.
“I don’t think we have broad enough standards and guidelines that encompass the whole area,” said Ms Rishworth, who has campaigned against the commercialisation and sexualisation of children.
“Parents are struggling with this. I don’t think it is as simple as banning things but industry does need to take some more responsibility and start responding to parents’ concerns and the government does have a role in that.
“If industry doesn’t move, I do think there is a role for government regulation.”
As the Daily Telegraph reported, France was considering going down the same route.
Last week, a French government report urged the banning of “mini-miss” beauty pageants and high heels, padded bras and G-strings for children. Using models under the age of 16 in fashion campaigns should also be illegal, the report said. An outcry over the use of 10-year-old Thylane Loubry Blondeau in a provocative shoot for Vogue in 2010 prompted the report.