Now, a new twist on the phenomenon has emerged.
Its name? Snoozies.
That is, people taking photos of their sleeping loved ones – eyes closed, mouths wide open and cheeks flushed – and sharing them with the world.
Our preoccupation with welcoming followers into our most private spaces, our beds, is an admittedly adorable one.
It’s also an exceedingly popular one; images of peaceful kids, partners and spouses switching off from the world appear everywhere. From Kourtney Kardashian to Bec Judd and Roxy Jacenko, Instagram is lined with Snoozies.