No longer will you have to enviously scroll through Instagram looking at all the Sydney Sephora hauls. Nor will you have to spend all your money hitchhiking to Melbourne for the store opening at the end of the year – you can now shop some of the best beauty products in the comfort of your own bed and pajamas.
“Since Sephora opened their first Australian store in December 2014, launching an online platform was absolutely something we had planned for. We wanted to ensure that all Australian’s had access to the Sephora Australia offerings no matter where you lived,” Sephora Australia’s Country Manager, Libby Amelia told The Glow exclusively.
5 things you need to know about Sephora’s online store.
The pricing will be in Australian dollars and all items available online and instore will be the same price.
There will be free shipping nationally for orders over $55 but a small shipping fee will be incurred for orders under that amount. (Post continues after video.)
Although not everything in-store will be available online at first, around 131 brands will be available to purchase from Sephora.com.au including many of the exclusive brand favourites.
You’ll able to get your hands on the usual suspects Anastasia Beverley Hills, Antonym, Becca, Bite, Cover FX, Formula X, IT Cosmetics, Kat Von D, Marc Jacobs, Nudestix, SEPHORA Collection, Ole Henriksen, Per-Fekt and Tarte. It’s the stuff of dreams, right?
4. Online benefits
Not only can you browse without getting out of bed, shopping online at Sephora will have a whole host of benefits including exclusives on brands like Sleek Makeup, EMK and Erno Laszlo.
And did we mention the free samples?
One of the best things about shopping at Sephora stores are the free samples provided with every purchase and this will be replicated online (cha-ching).
“At checkout consumers will be given the option to select from available samples, which will be sent along with your order,” explains Amelia.
You’ll also find reviews, how-to videos and beauty updates. (Post continues after gallery.)
5. Get in quick!
If you’ve got your eye on some cult favourites, you’ll have to snap them up – Sephora are expecting some products to go quickly.
“We believe it is likely to be our hotly anticipated brands such as Marc Jacobs Beauty, Kat Von D, IT Cosmetics and of course our own private label Sephora Collection. When we launched Sephora in Australia in December 2014, these were the brands that were highly sought after and sold out the quickest (and continue to be our best-sellers), so now that the rest of the country is able to get their hands on them, we are sure they’ll be equally as popular online,” Amelia explains.
Happy shopping! You can fulfill your Sephora online shopping dreams here.
What’s on your Sephora shopping list?