The idea for Luna Bronze was planted a few years ago when Maddy had Basal Cell Carcinoma skin cancer removed from her jaw line. She always loved being tanned, but after the whole ordeal, she didn’t want to risk further damage and more skin cancers.
Maddy and her co-founder, Rhi, trialled so many sunless tanning products but none ticked all the boxes. Most were loaded with chemicals, difficult to apply and had a nasty smell.
They identified a gap in the market for a luxe natural self-tanning range that offered something fresh and unique. The self-tan sector of the beauty market is highly saturated and they knew they had to create a product that was totally different.
Read their interview with Mamamia.
What is Luna Bronze?
Maddy (left) and Rhi (right). Image: supplied.
What were you doing before you went into business for yourself?
Rhi: I have always worked as an EA in design and architecture.
Maddy: I have been working in finance and accounting for over ten years. My background came in handy for our business.
What made you want to start your own business?
Rhi: I have always wanted to do something great with my life. After Maddy's skin cancer scare I knew this was it, the calling I was waiting for.
Maddy: My biggest motivator was to do something different and to use my creative side. I'd always wanted to work for myself and my run in with skin cancer somehow set me on a path that allowed me to stumble across something I've become really passionate about.
How did you come up with the name?
Rhi: Our company mantra is 'Tanning. Minus the Sun.' Luna is Latin for moon, so the opposite of sun.
Describe the staff/ownership structure of Luna Bronze.
Maddy: Rhi and I are co-founders of Luna Bronze and our 50/50 ownership still remains the same since day one. All business decisions are made together and although we don't always have the same opinions, we always eventually meet on common ground.
Did you require investment to start your business?
Rhi: Our savings were our initial investment into the business. We knew we had to go all in. No risk, no return. Through a lot of juggling and tinned tuna for dinner and support from our families, we have been able to remain the sole investors in the company.