A newspaper clipping stands out on a digital news feed.
And there’s one that has been standing out on parents’ feed for months now. Men are sharing it, over and over. And it’s about family. You might have seen it:
It's an article by a famous American family psychologist, John Rosemund. And John is here to tell us that everything we're doing with our kids and our families is wrong. Wrong, wrong, wrong.
Because we have our families upside down.
Now I don't think Rosemund is referring to yoga, or even non-traditional families (there's not much that's non-traditional about John - his favourite book's the Bible, his favourite bit of parenting advice is to bring back the phrase 'Because I said so'.)
He's referring to the way 'normal people' treat their kids.
Like they're important. Like their needs come first. Like the world - at least the small one contained inside your home - revolves around them.
Watch: The phrases you'll never hear a mum say. Post continues after video.
Sound familiar? Let John tell you about this couple who came to see him who just couldn't seem to control their three kids.
"Many if not most of the problems they're having with their kids... are the result of treating their children as if they, their marriage and their family exist because of the kids, when, in fact it is the other way around..." John writes. "When we were kids it was clear to us that our parents were the most important people in our families... We did not sleep in their beds or interrupt their conversations. The family meal, at home, was regarded as more important than after-school activities."
Are you squirming yet? I am. I wake up every morning with my daughter's feet in my face.