BRW Magazine has faced a mini-backlash over its cover featuring muesli queen Carolyn Creswell. The complaints prompted an interesting discussion by reporter Georgie Dent about the representation of women in business.
“Oddly enough our cover is something we take seriously. The subjects who grace it are invariably proven operators in business who don’t need to be wearing a suit to show that they want to be taken seriously.
Carolyn runs an impressive business manufacturing breakfast cereals and the cover image depicted that in a way we thought was fresh and interesting. We’re a business magazine and where it is possible to depart from an image of a person wearing a suit, we leap at it. The early signs from newsagents suggest customers welcomed the cover.