Best-selling author Sarah Wilson has announced she is closing her business IQuitSugar.com.
In a letter to her fans on her self-titled website, Wilson said after seven years and “a lot of careful thought and much heartache” she would close the business she is so well-known for.
In her announcement, Wilson said she felt the business, in growing from a start-up to a scale-up, lost the core of what it was about in the pursuit of making money.
“As many of you know, the IQS journey started at a time in my life that had given me cause to re-evaluate what mattered in life. From this place I decided to (re)build my life according to certain values. These values went on to steer the IQS message as well as the business,” she wrote.
“The big commitment I made to myself back then was to not get caught up in the cycle.
“This meant doing things differently. It meant not taking on advertising. It meant starting small and growing at the same pace as the community was able to manage the messaging, and at a pace at which I could feel (dare I say it) authentic. It meant sticking to seemingly non-commercial principles. It meant “giving first”, aiming only to educate…and then seeing where it would all go. I did this for two years before feeling I could legitimately charge for my product. When I did, you guys supported me and enabled me.”
Listen: Journalist and TV Presenter Sarah Wilson talks about why she can’t live without zucchini and the fact her diet doesn’t really involve quitting sugar at all. Post continues after audio.