Sam Frost blonde hair is a major throwback to The Bachelor.

Most people go darker for winter. Not Sam Frost.

The Rove & Sam Show co-host shared a picture of her latest hair update on Instagram – and it’s a major throwback to her time on The Bachelor.

Thank you to the lovelies at @_edwardsandco for lightening up the locks #Blonde for winter ❄️⛄️

A photo posted by Sam Frost (@fro01) on Jun 9, 2016 at 2:39pm PDT

Yes, you could say her new colour is a little ~frosty ~.

Winter appropriate, right?

While The (former) Bachelorette has been slowly making her way back to blonde after being various stages of brown, bronde and caramel over the past year, this is the lightest we’ve seen her hair since she first appeared on our screens as a contestant on The Bachelor with he who shall not be named.

Oh, the memories. Image: Facebook/The Bachelor What a way she's come.

"I used to have really long, luscious hair which was natural, then from all the styling – I would get my hair styled four times a day with hot tongs – and it’s all broken," she said in a Sam & Rove live chat earlier this year.

Looks like the road to recovery is going well. Watch: Our favourite short hairstyles to inspire you. Post continues after video.

Jessica Alba

Over on the other side of the world, Jessica Alba was also getting new hair for a new season, opting to go lighter now summer has arrived.

Went a little lighter for summer ☀️ and got a trim -thx @robertramosproducts ???????????????? A photo posted by Jessica Alba (@jessicaalba) on Jun 9, 2016 at 12:16pm PDT