Rose gold: it’s everywhere. From your $39 scented candle to your delicate arrow-shaped ring, the metallic shade is well and truly on-trend.
So it’s no surprise, really, that a nail polish in the eye-catching colour is selling like hotcakes.
From a company with a strong reputation for a chip-free finish, Sally Hansen’s Miracle Gel in Terra-Coppa is so popular that one bottle of the stuff is sold every two minutes in the US. Seriously.
Listen: Should we let our young daughters get manicures? (Post continues.)
It’s estimated 10 percent of the country’s population owns a bottle, as more than 32 million have been sold, Today reports. Yep, one in 10 people own one brand of nail polish in one specific colour.
So it’s got to be good, right?
Well, fun-yet-neutral trendy shade aside, the strength of the nail polish is what gets customers raving.