In the days following Charlotte’s birth, as any normal father would, His Royal Highness the Duke of Cambridge filled in the details of her birth certificate.
When a photo of the handwritten certificate was posted on the Kensington Palace Instagram account I, like many others, carefully read every word and marvelled that a Prince (!) would take the time to fill in his daughter’s birth certificate by hand.
That the birth certificate lists the occupation of her parents as Prince and Princess of the United Kingdom didn't seem to register as just a bit unusual while we exclaimed over their everyday-ness.
I had a similar moment yesterday when Kensington Palace released a personal photo to celebrate Prince George's second birthday.
I exclaimed loudly, "awwww! Look at that. So cute." A gorgeous candid moment between a father and his son.
It's a photo that any parent might have in their camera roll.
"Isn't it lovely to see them just being a normal family."
That was when it hit me.
The Royal Family are winning the public relations war, and I am slowly becoming a monarchist.
The truth is, of course, this family is anything but normal. They just have an extraordinarily effective public relations strategy and some very smart media advisers.
Because we've managed to gloss over some fairly serious gaffes in recent times.
Like the time Prince Charles compared Vladimir Putin to Adolf Hitler last year or the time Prince Harry referred to a colleague with an Asian background as, 'Paki'.
From an annus horribilis, the descriptor the Queen herself gave to 1992, and the days following the death of Princess Diana in 1997, arguably the darkest days for the 'modern' royal family, they are now enjoying something of a hey day.