“Shame on you.” Rihanna slams repulsive Snapchat ad making fun of Chris Brown’s violence.

Pop star Rihanna is calling out Snapchat for “intentionally shaming” victims of domestic violence after the social media platform asked users if they’d prefer to “slap” her or “punch” Chris Brown.

Yes, you read that right.

An actual game appearing on Snapchat recently asked users to vote: “Would you rather slap Rihanna or punch Chris Brown?”

Video by wibbitz

It’s in apparent reference to the 2009 incident, in which Rihanna’s boyfriend at the time, rapper Chris Brown, assaulted her, hitting her face and splitting her lip.

A photograph she took of her bruised face appeared as front page news. And Brown has since admitted he “really hit her, with a closed fist”, adding it “was never okay”.

Daily News front page March 6, 2009. Image via Getty.

Now, after Snapchat's grotesque attempt to poke fun at Rihanna's pain, the 30-year-old Umbrella singer is calling the platform out.

"I'm just trying to figure out what the point was with this mess!" she posted to Instagram stories, alongside a screenshot of the 'challenge'.

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"I'd love to call it ignorance but I know you aren't that dumb. You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it."

Rihanna's Instagram.
Rihanna's Instagram.

She said she's not concerned for herself - she's accustomed to being scrutinised and judged by others.

But she's furious at the way the animation must have affected those still in dangerous situations, or who are trying to come to terms with their pain.

"This isn't about my personal feelings, cause I don't have much of them... but all the women, children and men that have been victims of DV in the past and especially the ones who haven't made it out yet... You let us down!"

Snapchat removed the game as soon as it was reported and released a statement saying the animation "never should have appeared on our service".

Still, the BBC reports, the company's share price has fallen by more than four per cent since Rihanna released her statement on Thursday morning.

"Shame on you," she ended her post.

And the world wholeheartedly agrees.

Listen to the latest episode of Mamamia Out Loud. Post continues below.

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