By MIA FREEDMAN
The fact Kanye West just bought Kim Kardashian a big new piece of diamond jewellery is hardly newsworthy. But the reason he did it is an example of a growing phenomenon: push presents.
Did you get one? Would you want one? Do women DESERVE one?
And when did everything we do in life need to be commemorated with diamonds?
The rap star reportedly gave Kim, 32, the push present to mark the occasion of the birth of daughter North.
I have a question and it’s not about their baby’s name. In fact, Kim and Kanye can call their baby Kevin Rudd and encrust its nappies with diamonds if that is their wish. My business, it’s none of.
But can we take a moment to reflect on the plethora of new ‘traditions’ springing up like fungus whose main purpose seems to be ‘separating my loved ones from their cash and their time so they can focus on… me.’
Women are generally quite good at inventing these traditions. Having long excelled at making a party out of molehill, some women have a new item to add to their list of Things I Must Have and Ways People Must Celebrate Me.
Like Push Presents. These are pieces of expensive jewellery – diamonds usually – that men give to their partners for having a baby. And because diamonds don’t discriminate, you’re eligible even if, technically, you didn’t push. Caesareans also qualify. The point is you gave birth and that apparently requires something sparkly.
Because the healthy baby and mother aren’t enough. Mummy needs a bonus. With carats.